What we do

We specialise in getting Hi-Tech companies into the media and we’ve been doing it for ten years. The media are not going to be calling you up to find out about your new service or product unless you are one of the really big companies like Microsoft or IBM. Their problem is too much attention – not too little. So how do you get attention?

To get media attention you have to latch on to the news bandwagon and figure out what stories you can tell them that they will be interested in covering. Bill Boyle was a journalist for twenty-seven years and knows how to produce a story for a news desk, a web site, a features desk, a radio planning department a TV producer and lots more. Every organisation has a story and he knows how to tease it out, develop it and present it in a way that gets coverage.

He has a team of people who know how to present your story as news

How to package it as news

How to make it interesting to the media as news

He knows what media is the best to pitch to. It’s sometimes not the obvious media outlets which will build your business and reputation

Always remember Bill Gates comment: “If I was down to my last dollar I’d spend it on PR.”