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Message development This is the starting point for your PR programme and the most important one to get right. We guide you through it to the preparation of a comprehensive message hierarchy for you to use with the media, analysts, staff, and suppliers – in short – all stakeholders. Media relations Getting those key messages out to the media. Who are the key media for your organisation? How are you going to engage them? How do you find out where they are? We have years of experience in dealing with the media and know how they fashion stories and features. They want a story and you can provide it – we tell you where to find the stories hidden within your own organisation! Media Training Bill Boyle was a journalist for 26 years – who better to give you the basic rules that underpin all journalists work and attitudes? Bill spent a year as a member of the team that broadcast one of the first radio shows about computers Online on LBC 97.3. He was a weekly contributor to Sky’s Blue Chip TV programme and has appeared as an IT expert on dozens of television news programmes and documentaries. Analyst relations programmes Who does the journalist turn to for a quote or an opinion immediately after they have spoken to you? Yes – the analyst – a very important part of the PR equation and one to ensure knows your side of the story from day one. We build comprehensive analyst relationship programmes to get your messages across to this most important layer of stakeholders. Corporate Social Responsibilty Taking a responsible attitude to the community in which you operate seems obvious – but like so many other perceptions of your organisation that you are not monitoring, you may find that your stakeholders see you in a different, and not very flattering, light. We have a full programme which can be cascaded down through the largest of organisations to help you fulfill the corporate social responsibility obligations, which are becoming more and more enshrined in law. We help you put people and the correct processes in place to keep your organisation’s social responsibilities always up to date. We have recently taken part in Dixon Group’s Store Community Programme. Marketing Communications What else do you need to be doing to get your product/solution/idea to market? We have some of the most experienced marketers available to us. Some of them are full-time marketing directors of major organisations who are ‘on-tap’ for us to use when we need them. This type of advice is invaluable. Events Often undervalued in the marketing mix. Attending the correct event, even just one every year, can make a huge difference. We have some tricks of the trade that will help you maximise the few events you DO attend. Again – you don’t have to spend a fortune. Press Trips Have you got a big event coming up and want to take some key journalists along? Fancy inviting some of the trade press to your user conference? We have the experience to advise you on who to take and how to organise the trip. Don’t be fooled – press trips should not be left to the most junior person in your organisation to deal with – treat some of these guys wrongly and you could end up paying for the mistake for years! We can advise you on whether it is a good idea and if so – we can do it for you. We have run dozens of major press trips to destinations all over the world. Never worry about a journalist’s lost passport again! Crisis Management It may never happen but if a crisis you are not prepared for erupts, it could ruin your business. Crisis management training ensures that you have every available check in place when the unthinkable happens. There is no better way of finding out what will go wrong than by going through a dry run. |
