Do you Have:

customers who are confident in buying from you?

staff who all know what your company is striving for?

Plenty of partners who drive your sales?

influencers who willingly recommend your company to others often?

If the answer to some of the above is no then you need one of our messaging sessions

All of your communications to the outside world must be clear, concise and tied to a consistent, credible theme.Our message development sessions can help you uncover and develop powerful messages that explain in simple but compelling language what your organisation does and what values it believes in. Whether you’re a professional services firm, a consumer electronics company, a sedurity software developer or a data centre our messaging sessions will deliver coherent, effective key messages for your whole organisation to use

What is a key message and

why do I need it?

The words and phrases you use in news releases, media interviews, marketing materials, blogs, tweets, web sites and sales pitches should all be based on your organisation’s key messages.Key messages should be closely tied to the business strategy of the organisation and support the work of your marketers, salespeople and senior management team.

Key messages are bite-sized summaries of more complex brand, company and product messages.

The building blocks of a key message

The anatomy of a key message can be expressed in this

simple formula:

Claim = fact + example

Claim

A claim is what you want stakeholders to believe.

For example: “Our company is the most innovative Password Integration Management provider in the UK.”

Fact

A fact is the unarguable proof that what you claim is true.

For example: “Our company has won the Best Password Integration Management software award from Enterprise Software magazine for the past two years.”

Example

An example shows how the message is relevant to the

message recipient. For example, “Every one of our 1000 customers have reported a drop in data breaches of up to 50 percent since they started using our software.”

A Messaging Session

We discuss the key message types you want to develop. For instance, do you want high-level corporate key messages or product messages?

How many do you need? We will advise on the optimum number.

Messaging Session

Depending on your requirements four hours to a day is spent with your senior team developing the core messages.

Deliver

The core key messages from the workshop are refined and delivered to you for review and final approval.

Key messages and the media

In our experience, organisations that develop

engaging, useful and important key messages which can be used in media interviews are:

• quoted in the media more

• misquoted less

• are more confident when talking to the media.