They say we live in interesting times. We certainly live in uncertain times. Only a few years ago we were posting out press releases and counting the cost of stamps. Now the internet is our distribution and communication model. While the objectives of public relations remain the same almost all the delivery methods have changed. WHB has kept on top of these developments. It is as important to be an expert in the social media sphere now as it is to be an expert in print and broadcast PR. So whether you are looking for enterprise technology or consumer PR, the techniques of participation and success in social media are as central and important to success as traditional media and analyst relations.

That doesn’t mean that we have ditched press releases and calling journalists for our hi-tech clients– we just do it differently; more effectively and more broadly. And it’s not just about media relations anymore. PR today is about content creation and building communities. You will need a public relations firm for whom social media is second nature, and knows how to interact with reporters, editors and bloggers. There is a big difference between traditional media and bloggers and we know how to deal with them.

Whether you’re a telecommunications specialist or a software developer - social media has to be integrated with an organisations’ media strategy’. That is what we know how to do. It isn’t easy because most organisations have very differing views about how to (or even whether to) do it; who should do it and who should be in charge. But don’t fret about that – we’ll advise you and tell you the golden rules to obey for success.

Coupled with a solid public relations strategy and firm execution, social media can transform an organisation’s PR profile. Our staff know social media. Social media is fast becoming the touch stone of our clients’ public relations success. We know how to integrate it into your PR strategy and make it work for you. We also know what you shouldn’t be doing.

We’ve been doing this for the last ten years and have developed and managed Pan-European marketing and communications strategies for corporates including MDSL, Cirrus Stratus, IDT Global, IDT Europe, 3C plc, 3Com, Executives Place, Connect-Spot, BT Openzone, BT plc, Dixons Group, Toucan Telecom, Anglia Telecom, Elcom IT, VNU, CNet, Mazingo, Fonecube, Eutilia NV, MainQuest NV, Denim Box, RSA Security, Getjar, Destiny Wireless, Powertec, Unboxed Consulting, The Logic Group, Invomo, GCI Telecom, and DesignLinks. We successfully launched The Wi-Fi Alliance into Europe in liaison with Ross Sampson Solutions running a launch campaign involving press events in eight European cities.

We have also worked with non-Hi-Tech organisations including the charity Pancreatic Cancer Action, luxury jet charter company Jet Booking Direct, Spanish Holiday company Spanish 4x4, Wadworth Breweries, the rock band of Sopranos fame - The Alabama 3 and The Yorkshire Ambulance Service.